Behind the Scenes: Branding Shoot with Moderne Mortgage
Let’s talk about branding photoshoots—because if you're running a business, your visuals matter more than ever. I recently worked with Moderne Mortgage on a branding shoot, and it was all about capturing their vibe: modern, professional, but also super approachable. The goal was to create photos that showcase who they are, how they work, and why people should want to do business with them. And trust me, the results did not disappoint!
What We Wanted to Achieve
The big idea for the shoot was to show Moderne Mortgage as a brand that’s both polished and down-to-earth. They’re experts in their field, but they’re also the kind of team you’d feel comfortable sitting down with to talk through one of the biggest decisions in your life—buying a home. So we needed the photos to feel professional but also welcoming, like you’re already part of the family.
Creating the Look: Mixing Business with Personality
Take a look at the images: You’ll see a perfect mix of business vibes and personal touches. We shot in a sleek, modern office space with great natural lighting—think exposed brick, clean lines, and that cool, upscale feel. The wardrobe was business-ready but still approachable. They wanted to feel like real people, not just mortgage experts in suits.
In one of my favorite shots, they’re reading a custom newspaper that says, “Coming Soon to Your Zipcode” and “Welcome Home.” That was such a fun way to work in their brand message without being too on the nose. The paper made the photos more interactive, and it gave the shoot a creative twist that fits Moderne Mortgage's modern, innovative approach.
Key Takeaways for Your Own Branding Shoot
Stay Consistent: Everything in this shoot—from the office setup to the props—was chosen to reflect Moderne Mortgage’s brand. If you’re planning your own branding shoot, keep in mind that consistency is everything. Every detail should tell a piece of your brand’s story.
Be Human: We wanted to make sure these photos showed the human side of their business. Potential clients don’t just want to work with a company; they want to work with real people they can trust. So we mixed in some candid moments that felt relaxed, not staged.
Add Unique Details: The custom newspaper wasn’t just a fun prop, it was a way to reinforce their message. Use props that tell a story or highlight what makes your brand unique—it’s a subtle way to get your point across without shouting it from the rooftops.
Why Branding Shoots Matter
This photoshoot wasn’t just about getting a few pretty pictures; it was about bringing Moderne Mortgage’s brand to life through images. We walked away with a solid set of photos they can use for social media, their website, and more—photos that actually tell their story and show off their personality.
So, if you’re considering a branding shoot for your own business, take a note from this: Know your brand inside and out, don’t be afraid to let your personality shine, and think about how every shot will speak to your audience. When done right, your photos become one of your strongest marketing tools.