Behind the Scenes with Influencer Greta Murray: Branding Shoot Vibes
Alright, let’s talk about this branding shoot I did with my friend and absolute powerhouse, Greta.
Greta’s one of those influencers who just gets it—she’s all about keeping it real, blending beauty and lifestyle, while staying totally relatable. So, when we teamed up for this shoot, we wanted to capture all that magic and make sure it reflected her true vibe.
The Look: Real, Relaxed, and Creative
We kept the shoot super chill. Greta was in her zone, working on her laptop, with a couple of her favorite magazines nearby—InstaStyle and her Farmasi lookbook—just to add that extra personal touch. It’s the type of shot that gives her followers a peek behind the curtain, showing her doing what she does best—creating and living in her own flow. Nothing felt forced, and that was exactly the point.
This was about capturing the moments that feel real, not staged—because if you know Greta, you know that’s what her brand is all about.
What Made This Shoot Work
Staying True to Her Vibe: Greta’s followers love her because she’s authentic, and we wanted to show that. No crazy props or anything over-the-top—just Greta, being herself. That’s the magic right there.
Adding Personal Touches: The magazines in the background? Totally intentional. We included things that are part of her everyday life as a creator, from the sources of her inspo to her go-to brands. It all tells a story without shouting it out loud.
Balancing Work and Life: The whole point of the shoot was to show how Greta mixes lifestyle and work. She’s hustling but doing it in her own relaxed, effortless way. We really wanted that to shine through, and I think we nailed it.
Why This Shoot Was So On-Point
One of my favorite things about working with Greta is how easy it is to capture her true essence. She knows who she is and what her brand stands for, and that makes the whole process feel seamless. We didn’t need to overthink or over-style anything—just capturing her as she is, in her element, doing her thing.
So, if you’re planning your own branding shoot, take a note from Greta: Keep it real. Show yourself in your natural flow, doing what you love. Whether it’s working on your next project or chilling in your creative space, the best shots are the ones that show your true self- I promise!
Xo,
Arianna